A sale works when preparation, discretion and competition come together — not when a single interested party sits at the table.
Most of the value is created before the first buyer meeting. Adjusted numbers, a defensible plan, tidy contracts and an equity story that fits the business decide price and negotiating position later on.
Discretion is not a side issue. Employees, clients and banks learn about a sale at the right moment, not through the market. We approach buyers anonymously and release names only after a signed NDA.
In the end it is not the highest indicative offer that counts, but the offer that survives due diligence and is funded.
Makes sense when
succession or an exit is due
shareholders pursue different goals
a division no longer fits the core
a strategic partner can do more than you alone
Key facts
Timeline
6–12 months
Buyers
Strategics, PE, family offices
Valuation
Multiple on adjusted EBITDA
Confidentiality
NDA before any name
Building blocks
What carries the process
Preparation and adjustments
One-off effects, owner salaries, non-operating assets: every adjustment is documented so it holds up in due diligence. Anything sloppy here costs price later.
›Evidence adjusted EBITDA
›Tidy contracts and registers
›Disclose dependencies
Buyer approach
A short, vetted list rather than a broad mailing. We check strategy, funding capability and behaviour in earlier deals before anyone is contacted.
›Anonymous teaser
›NDA before detail
›Create real competition
Comparing offers
Price is one dimension. Structure, earn-out, vendor loan, warranties and funding certainty decide what actually arrives.
›Test the payment structure
›Challenge earn-out terms
›Require proof of funding
Negotiation and closing
Purchase agreement, warranty catalogue, indemnities and W&I cover. This is where you decide which risks stay with you after closing.
›Cap warranties
›Consider W&I insurance
›Agree the transition
Process
The sale process
Schritt 01
Starting point
Objectives, timing, shareholder expectations — and what is realistically achievable.
Schritt 02
Preparation
Numbers, plan, materials and equity story. The data room is built in parallel.
Schritt 03
Buyer list
Longlist, then shortlist. Every name is justified; you decide who is approached.
Schritt 04
Approach
Anonymous teaser, NDA, then information memorandum and indicative offers.
Schritt 05
Due diligence
Financial, legal, tax, sometimes commercial — managed so the business keeps running.